I will be happy to support you in solving strategic challenges around human resource management, leadership and organization.


A number of valued professorial colleagues who advise companies are outstanding in their particular field. I, on the other hand, cover a broad range of topics. This is already evident in my book publications, podcasts, and YouTube series. I believe, you can understand selected topics within human resources management better once you understand their interrelationships.

My Consulting Fields

Developing and Implementing an effective Employee Value Proposition

I will assist you in understanding your attractive employer qualities in a structured way and how to communicate them effectively to your relevant target groups as part of an employer brand.

Reflection and Coaching of effective Leadership Roles in Various Leadership Situations

I will assist your executives and managers in finding, communicating, and implementing their leadership role in the respective context. They will become more effective and avoid both misunderstandings and frustration.

Transforming your Performance Appraisal within a connected and agile Environment

I will guide and support you in the strategic alignment, design, and implementation of an alternative to the traditional, annual performance appraisal procedure.

Developing a comprehensive and effective Talent Acquisition Strategy

I am going to help you define and align your talent acquisition activities, methods, and resources so that they are effective and/or efficient in meeting different hiring needs.


Together we develop your strategic fields of action in HR and align necessary activities that fit to your current and aspired understanding of leadership and organization.

Design and Implementation of Career Paths for strategically relevant Experts

I will assist you in finding and implementing the right approach to attract, develop, and retain strategically important expertise and experts.

Building your Strategy to identify and develop your most talented people

Together, we are going to design and implement a talent management strategy that is effective and fits your structural and cultural context.

Individual Coaching for HR Executives

I advise and coach HR executives, people officers and CHROs on strategic HR issues in order to make them stronger and more effective. In most cases, I do this during long walks.

Supporting foreign (non-german) HR Software Vendors to succeed in the German market

Many non-german HR software vendors do not seem to sufficiently understand the German market. I actively support in variouse ways.

You will save Time and Money

Most of my clients have been going round in circles, getting bogged down or stuck on certain approaches long before they contacted me. I resolve this with them and quickly find the right approach that suits them and their business. You will save a lot of time, money, frustration and energy because we are going to focus on the actual problem right from the start and consistently keep your structural and cultural context in mind. I know many solutions, but I never start with them.

If you engage Trost you will get Trost

Unlike many management consultancies, I offer not 40 but rather 4 consulting days. However, these days are quite intense. We will assess your problem, look at the context, and develop effective strategies and solutions. Depending on your objectives, one or two workshop days will suffice. You will work exclusively with me and not with any junior consultants.

I’m familiar with your challenges and I have seen a lot

I walked in your shoes for many years as an HR executive at SAP. I was a partner in the award-winning consultancy, Promerit (now Mercer), for ten years and played a major role in shaping its work. I actively worked with companies of all sizes and from all industries in a variety of fields for more than 15 years. Now, you can benefit extensively from my experience and expertise. My books, podcasts, and YouTube series will give you a first impression of my way of thinking.

Your Clients will not pay for any Dogma

Yes, of course, today everything has to be somehow agile and new. No, it doesn’t have to be! Sometimes authority is required, consistent division of labour, regulations and old-school human resources management. Unfortunately, this approach might be toxic in other contexts. In the end, it’s the external customer benefit that counts, no more and no less. When you work with me, I don’t try to introduce some dogma, but will work with you on the strategy that is right for your company and your context.

Let us talk about your challenges without obligation. Then we will see how and whether it could go further.