The shortage of skilled workers and employees has reached dramatic levels. Consequently, the competition for qualified personnel in the job market is intense. Although employers cannot change the job market, there are numerous ways and approaches to remain competitive.

This lecture addresses several key action areas that employers should take seriously:

• How to position and present oneself as an employer on channels relevant to the target groups?
• How to use existing employee networks to actively find and approach future employees?
• How to maintain long-term contact with promising candidates?
• How to provide an attractive candidate experience?
• How to put the target group at the center of thinking and actions?
• How to differentiate various needs and develop a compelling talent acquisition strategy accordingly?

This lecture offers numerous solutions through illustrative examples. Every attendee will leave the lecture inspired with at least one or more practical ideas.

CEOs, executives, board members, CHROs, HR directors, HR professionals and consultants