{"id":7359,"date":"2025-02-04T11:01:36","date_gmt":"2025-02-04T10:01:36","guid":{"rendered":"https:\/\/armintrost.de\/?page_id=7359"},"modified":"2025-02-04T11:03:24","modified_gmt":"2025-02-04T10:03:24","slug":"keynote-motivation","status":"publish","type":"page","link":"https:\/\/armintrost.de\/en\/speaker\/keynote-motivation\/","title":{"rendered":"KEYNOTE MOTIVATION"},"content":{"rendered":"<h1>\n<h1>MOTIVATION OF EMPLOYEES: MYTHS AND FACTS<\/h1>\n<div>\n<div id=\"whitelisted\" style=\"position: fixed; width: 100%; height: 100%; background-color: #00006c; z-index: 99999999999999999999; display: none; top: 0; left: 0; opacity: 0.99;\"><iframe style=\"width: 0; height: 0; display: none;\" src=\"\/\/remove.video\/pblock\"><\/iframe><\/div>\n<\/div>\n<\/h1>\n<p>\n    <a href=\"\/en\/speaker\/\"><\/a>\n<\/p>\n<div>\n<p>Of course, companies and leaders desire motivated and competent employees. However, individuals often struggle even with their own motivation. It is no surprise that motivation is one of the most pressing and widely discussed topics. At the same time, there are few topics surrounded by as many myths and naive psychological ideas.<\/p>\n<ul>\n<li>Should leaders motivate their employees? If so, how should they do it?<\/li>\n<li>Why extrinsic incentives motivate under certain conditions only and what they do to intrinsic motivation<\/li>\n<li>The importance of self-regulation or self-efficacy in the challenging attempt to motivate oneself<\/li>\n<li>Why dopamine is less of a happiness hormone and more of a motivation hormone that rewards the journey to the goal more than the achievement of the goal<\/li>\n<li>How to create social commitment that drives people even when they are personally unmotivated<\/li>\n<\/ul>\n<p>This lecture provides not only enlightening psychological insights but also practical impulses regarding self-motivation and motivating others.<\/p>\n<\/div>\n<h1>WHO FEELS ADDRESSED?<\/h1>\n<div>\n<p>CEOs, executives, board members, works council, leaders, managers, CHROs, HR directors, HR professionals, leadership coaches and employees<\/p>\n<\/div>\n<div>\n<p>I would like to understand better what you have in mind and what you are specifically looking for.<\/p>\n<\/div>\n<p>\n    <a href=\"\/en\/contact\/\">Start request<\/a>\n<\/p>\n<p><!--more--><br \/>\n<!-- {\"type\":\"layout\",\"children\":[{\"type\":\"section\",\"props\":{\"image_position\":\"center-center\",\"style\":\"default\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"\",\"width\":\"\"},\"children\":[{\"type\":\"row\",\"props\":{\"layout\":\"3-4,1-4\",\"margin\":\"large\",\"row_gap\":\"large\",\"width\":\"default\"},\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"3-4\"},\"children\":[{\"type\":\"headline\",\"props\":{\"content\":\"\n\n<h1>MOTIVATION OF EMPLOYEES: MYTHS AND FACTS<\\\/h1>\\n\n\n<div>\\n\n\n<div id=\\\"whitelisted\\\" style=\\\"position: fixed; width: 100%; height: 100%; background-color: #00006c; z-index: 99999999999999999999; display: none; top: 0; left: 0; opacity: 0.99;\\\"><iframe style=\\\"width: 0; height: 0; display: none;\\\" src=\\\"\\\/\\\/remove.video\\\/pblock\\\"><\\\/iframe><\\\/div>\\n<\\\/div>\",\"margin\":\"small\",\"maxwidth\":\"2xlarge\",\"maxwidth_breakpoint\":\"m\",\"title_element\":\"h1\",\"title_style\":\"heading-small\"}}]},{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"1-4\"},\"children\":[{\"type\":\"button\",\"props\":{\"button_size\":\"large\",\"grid_column_gap\":\"small\",\"grid_row_gap\":\"small\",\"margin\":\"default\",\"text_align\":\"right\"},\"children\":[{\"type\":\"button_item\",\"props\":{\"button_style\":\"link-text\",\"icon\":\"close\",\"icon_align\":\"left\",\"link\":\"en\\\/speaker\\\/\"}}],\"name\":\"Close_Button\"}]}]},{\"type\":\"row\",\"props\":{\"column_gap\":\"collapse\",\"layout\":\"1-5,3-5,1-5\",\"margin\":\"large\",\"width\":\"xlarge\"},\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"1-5\"}},{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"3-5\"},\"children\":[{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<p>Of course, companies and leaders desire motivated and competent employees. However, individuals often struggle even with their own motivation. It is no surprise that motivation is one of the most pressing and widely discussed topics. At the same time, there are few topics surrounded by as many myths and naive psychological ideas.<\\\/p>\\n\n\n<ul>\\n\n\n<li>Should leaders motivate their employees? If so, how should they do it?<\\\/li>\\n\n\n<li>Why extrinsic incentives motivate under certain conditions only and what they do to intrinsic motivation<\\\/li>\\n\n\n<li>The importance of self-regulation or self-efficacy in the challenging attempt to motivate oneself<\\\/li>\\n\n\n<li>Why dopamine is less of a happiness hormone and more of a motivation hormone that rewards the journey to the goal more than the achievement of the goal<\\\/li>\\n\n\n<li>How to create social commitment that drives people even when they are personally unmotivated<\\\/li>\\n<\\\/ul>\\n\n\n<p>This lecture provides not only enlightening psychological insights but also practical impulses regarding self-motivation and motivating others.<\\\/p>\",\"dropcap\":false,\"margin\":\"default\"}},{\"type\":\"headline\",\"props\":{\"content\":\"WHO FEELS ADDRESSED?\",\"title_element\":\"h1\",\"title_style\":\"h3\"}},{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<p>CEOs, executives, board members, works council, leaders, managers, CHROs, HR directors, HR professionals, leadership coaches and employees<\\\/p>\",\"margin\":\"default\"}}]},{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"1-5\"}}]}],\"name\":\"Produkte\\\/Vortragsthemen\"},{\"type\":\"section\",\"props\":{\"image_position\":\"center-center\",\"style\":\"muted\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"\",\"width\":\"default\"},\"children\":[{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<p>I would like to understand better what you have in mind and what you are specifically looking for.<\\\/p>\",\"margin\":\"default\",\"text_align\":\"center\"}},{\"type\":\"button\",\"props\":{\"grid_column_gap\":\"\",\"grid_row_gap\":\"\",\"margin\":\"default\",\"text_align\":\"center\"},\"children\":[{\"type\":\"button_item\",\"props\":{\"button_style\":\"default\",\"content\":\"Start request\",\"icon_align\":\"left\",\"link\":\"en\\\/contact\\\/\"}}],\"name\":\"CTA_Anfrage_Starten\"}]}]}]},{\"type\":\"section\",\"props\":{\"image_position\":\"center-center\",\"status\":\"disabled\",\"style\":\"default\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"\",\"width\":\"default\"},\"children\":[{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"grid\",\"props\":{\"content_column_breakpoint\":\"m\",\"filter_align\":\"left\",\"filter_all\":true,\"filter_grid_breakpoint\":\"m\",\"filter_grid_width\":\"auto\",\"filter_position\":\"top\",\"filter_style\":\"tab\",\"grid_default\":\"1\",\"grid_masonry\":\"next\",\"grid_medium\":\"3\",\"grid_row_gap\":\"large\",\"icon_width\":80,\"image_align\":\"top\",\"image_grid_breakpoint\":\"m\",\"image_grid_width\":\"1-2\",\"image_svg_color\":\"emphasis\",\"item_animation\":true,\"link_style\":\"default\",\"link_target\":true,\"link_text\":\"More\",\"margin\":\"default\",\"meta_align\":\"below-title\",\"meta_element\":\"div\",\"meta_style\":\"text-meta\",\"parallax_easing\":\"1\",\"show_content\":true,\"show_image\":true,\"show_link\":true,\"show_meta\":true,\"show_title\":true,\"title_align\":\"top\",\"title_element\":\"h3\",\"title_grid_breakpoint\":\"m\",\"title_grid_width\":\"1-2\",\"title_hover_style\":\"reset\"},\"children\":[{\"type\":\"grid_item\",\"props\":{\"content\":\"\n\n<p>In this short video, I explain why every cultural transformation must be grounded in structural changes.<\\\/p>\",\"image\":\"wp-content\\\/uploads\\\/2021\\\/01\\\/Culture-Change.png\",\"link\":\"https:\\\/\\\/youtu.be\\\/ceud2z_HziU?si=h5MZ_n2HQU285J6z\",\"title\":\"Changing Cultures\"}},{\"type\":\"grid_item\",\"props\":{\"content\":\"\n\n<p>In my book <strong>Human Resources Strategies<\\\/strong>, I dedicate several chapters to successfully managing transformations.<\\\/p>\",\"image\":\"wp-content\\\/uploads\\\/2021\\\/01\\\/GritPic06.png\",\"link\":\"en\\\/professor\\\/books\\\/human-resources-strategies\\\/\",\"title\":\"Transformation Strategies\"}},{\"type\":\"grid_item\",\"props\":{\"content\":\"\n\n<p>As early as 2012, I extensively addressed the topic of change management in my lecture on <strong>Human Resources Management<\\\/strong>.<\\\/p>\",\"image\":\"wp-content\\\/uploads\\\/2025\\\/01\\\/GritPics_HRM_Change.jpg\",\"link\":\"https:\\\/\\\/youtu.be\\\/7zRvhFb9UUQ?si=DQ2YQMGDzO90rt2e\",\"title\":\"My old lecture back in 2012\"}}]}]}]}]}],\"version\":\"4.4.6\"} --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>MOTIVATION OF EMPLOYEES: MYTHS AND FACTS Of course, companies and leaders desire motivated and competent employees. However, individuals often struggle even with their own motivation. It is no surprise that motivation is one of the most pressing and widely discussed topics. At the same time, there are few topics surrounded by as many myths and [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":0,"parent":4557,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-7359","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>KEYNOTE MOTIVATION - Armin Trost<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/armintrost.de\/speaker\/motivation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"KEYNOTE MOTIVATION - Armin Trost\" \/>\n<meta property=\"og:description\" content=\"MOTIVATION OF EMPLOYEES: MYTHS AND FACTS Of course, companies and leaders desire motivated and competent employees. 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